🍟 Context Craving:
Wanting extra details to better understand something.
In some situations, people will crave context and clarity rather than efficiency.
✅ Input quality
Giving people more context can improve the quality of their input.
For example, if people understand why an onboarding survey is so beneficial to them, then they'll be more likely to give it attention.
✅ Anxiety
Not having the context for something (e.g., a consequence or decision), can cause anxiety.
✅ Complexity & understanding
If the user is craving context, they're trying to understand more.
As a product builder, you should be less focused on metrics such as 'time to act', or 'clicks' in these instances, but rather if the user actually understands what is being asked from them.
For example:
eCommerce (specifically well-known brands, like Amazon), want high-efficiency and as few clicks as possible.
Ordering bespoke healthcare insurance requires context, clarity and reassurance.