📘 Knowledge Gap
The gap between what one knows and what they need to learn to complete a task.
The knowledge gap is what onboarding and in-product education needs to fill.
✅Churn
Confused users often churn.
✅Effort & motivation
People can be motivated to fill in their knowledge gaps (see: 💭 Curiosity Gap), but it may also backfire and just feel confusing. The balance is important.
✅Complexity & understanding
Knowledge gaps, by their very nature, are a result of complexity (i.e., not understanding how X or Y works).