🆕️ Recency Bias:
Recent experiences weigh more on our decisions.
As an example, when presented with a list of things to remember, people are more likely to remember both the first and last items, than those in the middle.
People also overestimate the probability of an event happening again, immediately after it has happened.
For instance, people who have just won the lottery may perceive that they have a greater chance of winning again, despite knowing that the odds are the same as they were the previous week.
✅Sharing & referrals
If the most recent experience of your product was negative, the user will be far less likely to recommend it to a friend (i.e., even if 99% of the other interactions have been positive).
✅Attention & interest
People pay more attention to recent experiences.
✅Happiness & enjoyment
If the most recent experience was positive, then the user's general opinion of your service will also be more positive.
✅Complexity & understanding
✅Perception of value
When doing a product demo, showcase your best features at the beginning or the end.
Keep lists of important content short, as people will find it harder to remember those in the middle.
If your users hit an error, they may have an unfavourable opinion of how buggy your product is for a while, so don't let obvious issues stick around.