❇️ Specificity:
Focuses on clear and detailed design elements.
Even if the ingredients are identical, a remedy for "back pain" can be more effective than a generic painkiller.
Specific actions and solutions feel "designed-for-purpose", and the psychological effect can enhance the more 'real' benefits.
In medicine, it's similar to the very real benefits of a placebo.
But it's also true for digital products. Specific actions can feel better, more satisfying and more intentional.
✅ Input quality
By asking more specific questions, with context, you can usually collect better data.
✅ Anxiety
You can reduce the anxiety of taking an action, by being more specific with what will (and will not) happen.
e.g., a button label of "Pay £3.30 today" creates less anxiety than "Make payment".
✅ Attention & interest
When labelling CTAs, the more specific you are, generally, the more comfortable the user will be in taking that action.
