😊 User Delight:
Making the user experience exceptionally enjoyable.
TunnelBear
Digging your VPN tunnel
Dominos
Shake-to-shuffle
McDonalds
Chips go flying
One key consideration is that these small moments don't always objectively provide the user any additional value—instead, they're fun, cheerful or inspiring.
In other words, it's optimised to be enjoyable or notable.
✅ Habits
Small moments of joy can be utilised to create a positive loop (i.e., do this and this, and then you'll get this awesome moment of delight).
✅ Sharing & referrals
People often share these moments organically.
✅ Happiness & enjoyment
Risks:
When executed poorly, these moments can come across gimmicky.
For example, if your doctors surgery started every email with "Hey, what's up dude", it'd feel tone-dead
TunnelBear, the VPN service, allows you to connect and route your web traffic through a country-specific server.
When selecting which country you want to VPN into, they'll show a bear quite literally digging a tunnel, and appearing in your desired location, on a map.
On the Dominos app, they'll show a few random sides to select from.You could just use the button to shuffle these, but they've added the functionality to physically shake your iPhone to do it too.
Shaking your phone will then make the items shake slightly, as they shuffle like a slot machine.
Instead of showing a boring spinner, when making a search, McDonalds will show you an animated portion of chips fly into the air, and land back in the box perfectly.
